Mars @ Vidcon 2023
Client: Mars Wrigley
Tapping into the 80s and 90s nostalgia resurgence, eight Mars brands were each reimagined as an iconic mall moment, coming together to create a retro shopping mall, which were undeniable institutions of their day. This shopping mall allowed a new generation to experience the pillars of the classic past time, such as taking cheesy family photos, grabbing a cold drink from the food court, or shopping for VHS tapes in the music store.
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With all their favorite brands under one roof, mall goers will have endless options to shop (and sample!) til they drop at the Sweetfield Plaza mall.
DESIGN & ART DIRECTION: Briana Guin
DESIGN & 3D MODELING: Briana Guin & Heba Elmasry
PRODUCTION MANAGEMENT: Camille Watson & Emilie Jefferson
Mars Booth
Plan View

Snickers
Extra
5 Gum
M&M'S
Starburst
Skittles
Orbit
Gum
Entrance
Event Entrance


A custom 80s & 90s inspired magazine personality quiz was created for guests while waiting in line to learn which brand personality they're most like

Twix Fountain

Snickers Sports Store Activation

Orbit Salon Activation

Orbit Salon Activation Counter View

Orbit Salon Activation
Beauty Station View

5 Gum Arcade

5 Gum Arcade

M&M'S Music Store Entrance

M&M'S Music Store Interior

M&M'S Music Store Counter

Starburst Lifestyle Store

Starburst Lifestyle Store Interior

Starburst Lifestyle Store Interior

Skittles Food Court
Event Sizzle Reel
Event Photos





















