Mars @ Vidcon 2023
Client: Mars Wrigley
Tapping into the 80s and 90s nostalgia resurgence, eight Mars brands were each reimagined as an iconic mall moment, coming together to create a retro shopping mall, which were undeniable institutions of their day. This shopping mall allowed a new generation to experience the pillars of the classic past time, such as taking cheesy family photos, grabbing a cold drink from the food court, or shopping for VHS tapes in the music store.
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With all their favorite brands under one roof, mall goers will have endless options to shop (and sample!) til they drop at the Sweetfield Plaza mall.
DESIGN & ART DIRECTION: Briana Guin
DESIGN & 3D MODELING: Briana Guin & Heba Elmasry
PRODUCTION MANAGEMENT: Camille Watson & Emilie Jefferson
Mars Booth
Plan View
Snickers
Extra
5 Gum
M&M'S
Starburst
Skittles
Orbit
Gum
Entrance
Event Entrance
A custom 80s & 90s inspired magazine personality quiz was created for guests while waiting in line to learn which brand personality they're most like