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Mars @ Vidcon 2022
Client: Mars Wrigley
Fueled by a sense of nostalgia, eight Mars brands were each reimagined to represent an iconic camp experience, bringing to life elements such as cabins, a talent show, arts and crafts, and more! These interactive moments created picture-perfect photo-ops while highlighting the brands’ key messaging.
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Thoughtful details—such as wooden directional signs, vintage inspired posters, and cheerful sounds of nature—helped to create the playful world of Camp Sweet Springs.
DESIGN & ART DIRECTION: Heba Elmasry
DESIGN & 3D MODELING: Briana Guin & Heba Elmasry
PRODUCTION MANAGEMENT: Camille Watson & Emilie Jefferson
Mars Booth
Aerial View
Entrance View
Plan View
Aerial View
M&M'S
5 Gum
Snickers
Extra
Skittles
Orbit Gum
Starburst
Entrance
Starburst Activation
Starburst Activation
Orbit Activation
Skittles Activation
Snickers Activation
5 Gum Activation
M&M'S Activation
Event Photos
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