Client: Mars Wrigley

Fueled by a sense of nostalgia, eight Mars brands were each reimagined to represent an iconic camp experience, bringing to life elements such as cabins, a talent show, arts and crafts, and more! These interactive moments created picture-perfect photo-ops while highlighting the brands’ key messaging.

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Thoughtful details—such as wooden directional signs, vintage inspired posters, and cheerful sounds of nature—helped to create the playful world of Camp Sweet Springs.