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Mars @ Vidcon 2022

Client: Mars Wrigley

Fueled by a sense of nostalgia, eight Mars brands were each reimagined to represent an iconic camp experience, bringing to life elements such as cabins, a talent show, arts and crafts, and more! These interactive moments created picture-perfect photo-ops while highlighting the brands’ key messaging.

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Thoughtful details—such as wooden directional signs, vintage inspired posters, and cheerful sounds of nature—helped to create the playful world of Camp Sweet Springs.

DESIGN & ART DIRECTION: Heba Elmasry

DESIGN & 3D MODELING: Briana Guin & Heba Elmasry

PRODUCTION MANAGEMENT: Camille Watson & Emilie Jefferson

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Mars Booth

Aerial View

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Entrance View

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Plan View

Aerial View

M&M'S

5 Gum

Snickers

Extra

Skittles

Orbit Gum

Starburst

Entrance

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Starburst Activation

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Starburst Activation

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Orbit Activation

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Skittles Activation

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Snickers Activation

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5 Gum Activation

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M&M'S Activation

Event Photos

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