To promote the launch of their butter cookie cone ice cream, Häagen-Dazs traveled a corner store to three music festivals to give guests a taste of their new sweet treats.

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With city-like details, from the wheat-pasted posters to the newspaper dispensers, the scene was designed to feel vintage with a modern lens, all while bringing ice cream to the forefront. Custom-designed packaging and posters highlighted the delicious flavors and bold color palette.