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Haagen Dazs Festival Tour

Client: Häagen-Dazs

To promote the launch of their butter cookie cone ice cream, Häagen-Dazs traveled a corner store to three music festivals to give guests a taste of their new sweet treats.

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With city-like details, from the wheat-pasted posters to the newspaper dispensers, the scene was designed to feel vintage with a modern lens, all while bringing ice cream to the forefront. Custom-designed packaging and posters highlighted the delicious flavors and bold color palette.

DESIGN & ART DIRECTION: Heba Elmasry

DESIGN & 3D MODELING: Briana Guin & Heba Elmasry

PRODUCTION MANAGEMENT: Camille Watson

Plan View

Aerial View

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Häagen-Dazs Entry View

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Häagen-Dazs Mini Mart View

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Mini Mart Interior 01

Product View

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Mini Mart Interior 02

Counter View

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DJ Booth

Custom Activation Graphics

In order to ensure the Mini Mart felt authentic to a real bodega/deli, custom faux products were created in the palette of Häagen-Daz's newly launched Butter Cookie Cone product as well as the classic brand palette and lined up on shelves for a unique and colorful photo moment

Graphics & Product Approach Moodboard

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Custom Graphics / Products

Juice & Milk Cartons

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Paper Towels

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Laundry Detergent

Cereal Boxes

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Chip Bags

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Soda Cans

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Tin Cans

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Candy & Sweets

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Magazines

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Event Photos

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