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Haagen Dazs Festival Tour
Client: Häagen-Dazs
To promote the launch of their butter cookie cone ice cream, Häagen-Dazs traveled a corner store to three music festivals to give guests a taste of their new sweet treats.
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With city-like details, from the wheat-pasted posters to the newspaper dispensers, the scene was designed to feel vintage with a modern lens, all while bringing ice cream to the forefront. Custom-designed packaging and posters highlighted the delicious flavors and bold color palette.
DESIGN & ART DIRECTION: Heba Elmasry
DESIGN & 3D MODELING: Briana Guin & Heba Elmasry
PRODUCTION MANAGEMENT: Camille Watson
Plan View
Aerial View
Häagen-Dazs Entry View
Häagen-Dazs Mini Mart View
Mini Mart Interior 01
Product View
Mini Mart Interior 02
Counter View
DJ Booth
Custom Activation Graphics
In order to ensure the Mini Mart felt authentic to a real bodega/deli, custom faux products were created in the palette of Häagen-Daz's newly launched Butter Cookie Cone product as well as the classic brand palette and lined up on shelves for a unique and colorful photo moment
Graphics & Product Approach Moodboard
Custom Graphics / Products
Juice & Milk Cartons
Paper Towels
Laundry Detergent
Cereal Boxes
Chip Bags
Soda Cans
Tin Cans
Candy & Sweets
Magazines
Event Photos
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